About Covisio
Built by operators. Designed for impact.
Covisio eliminates the guesswork that plagues high-stakes enterprise sales.
The future of revenue belongs to the precise, not the busy.
After two decades leading go-to-market teams at hypergrowth startups and advising 100+ unicorns, we saw the same pattern again and again: revenue leaders asked to make high-stakes decisions using low-fidelity inputs. The result is misdirected strategy, wasted effort and missed opportunities.
Too many hours go into low- or negative-impact work. We built Covisio to cut through that noise: a multi-conversation attribution engine that sees what is really happening in a deal, paired with seasoned advisors who know what to do about it.
Our approach is grounded in five foundational truths, the hard-won lessons behind our technology and our IP.
Five foundational truths
- 01
CRM data misleads more than it guides
CRMs rely on rep-entered data: lagging, incomplete and easy to manipulate. Decisions made on that foundation are destined to fail. Covisio goes straight to the source: real deal activity.
- 02
Generic AI doesn’t cut it
Off-the-shelf AI models blur nuance, overlook key details and inject risk when precision matters most. Covisio is engineered for high-context reasoning and accuracy in mission-critical moments.
- 03
Knowing what not to do is your biggest advantage
To move at AI speed, teams must think cross-functionally and ruthlessly cut what doesn’t move the needle. Covisio surfaces what to stop chasing, so you can double down on what drives revenue.
- 04
Today’s buyers are already ahead of you
Modern buyers self-educate, compare notes and align with value-based brands before they ever talk to sales. You won’t get a second chance if you stumble.
- 05
Situational fluency is the new superpower
Persistence and soft skills used to be enough. Now trust is built through relevance, expertise and insight. Covisio arms your team with sharp, situation-specific plays that earn credibility fast.
Leadership
Meet our founders.
The Covisio founders are complete opposites, and we wouldn’t have it any other way. Our differences drive us to challenge norms and foster a culture of innovation. Our values are born from them.
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Ganesh Shenbagaraman
LinkedInCo-founder
Ganesh brings more than 25 years across product design, technology, sales and marketing. He specialises in enterprise and regulated markets, including financial services, pharma, biotech, and federal civilian, defence and state and local government, with deep expertise in AI, sales methodology and sales leadership.
Previously
Winning by Design · Microsoft · Oracle (RightNow) · ON Semiconductor · Lupin · L&T
Education
Mechanical Engineering and Information Technology; MS & MBA, ASU W. P. Carey School of Business
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Dawn Poulos
LinkedInCo-founder
Dawn brings more than 20 years in SaaS sales, marketing, and go-to-market strategy and design. Her expertise spans learning and development and HCM, fintech (compliance, back office and risk management), AI, and sales methodologies including MEDDIC and Command of the Message.
Previously
Winning by Design · Cisco (CloudCherry) · Mattermark · Xyleme · Procter & Gamble
Education
Finance & Accounting; MBA, Harvard Business School
Our values
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Discipline
We create value by reining in chaos. Excellence is not elusive: it comes from simplicity, structure and balance.
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Teamwork
Collaboration means embracing each other’s perspectives. Speak equitably, listen with intensity and show genuine curiosity.
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Integrity
Default to kindness, challenge bias, and draw a line you will never cross.
Work with us
Bring veteran judgment into your deal rooms.
Partner with Covisio to bring machine attribution and veteran GTM advisory into your deal rooms this quarter.
Prefer an executive briefing? Contact our founders.