# Covisio

> Covisio delivers tech-enabled deal advisory and multi-conversation attribution for complex enterprise sales organizations. We combine seasoned enterprise GTM advisory with a proprietary multi-conversation attribution engine to eliminate pipeline surprises, expose hidden deal friction and operationalize winning plays across complex accounts.

Covisio (Covisio LLC, New York) works with CEOs, CROs, sales and marketing leaders, and investors at companies running complex, multi-threaded enterprise sales. It pairs a proprietary multi-conversation attribution engine with embedded deal advisory from experienced go-to-market operators, and delivers ready-to-use deal assets to the reps running each deal.

## Definition: Multi-conversation attribution
Multi-conversation attribution connects every buyer interaction in a deal (calls, emails, internal meetings and support threads) across all stakeholders and the full customer journey, tracing each deal-health signal back to its source conversation. Instead of scoring one meeting at a time, it shows how objections evolve, where buyer consensus forms or fractures, and whether your champion is carrying your message internally.
Conversation intelligence records and scores individual meetings. Multi-conversation attribution reasons across all of them, so leaders see what is true about the whole deal, with evidence, rather than how a single call went.

## Key facts

- What it is: Tech-enabled deal advisory. Win the deals that define your quarter.
- The Machine — Continuous multi-conversation attribution: Our proprietary reasoning graph ingests every customer touchpoint across calls and emails. It maps how objections evolve, where consensus fractures, and whether your champion actually carries your message behind closed doors.
- The Strategist — Embedded strategic deal advisory: When high-value deals stall, you don’t need more automated bullet points. You need seasoned judgment. Our revenue leaders sit alongside your CRO and managers to interpret signals, spot traps and design winning plays.
- The Playbook — The last-mile execution layer: Intelligence that stays in a dashboard is dead weight. We turn findings into deal plays, customized enablement, and coaching tips.
- Outcome for CFO: Absolute forecast integrity. 95%+ predictability on enterprise revenue.
- Outcome for CRO: Compressed complex deal cycles. 20–30% shorter enterprise sales cycles.
- Outcome for CEO: Replicated top-performer judgment. Top 5% behaviours, scaled across the team.
- Outcome for CFO & Investors: Defend pricing power & preserve margin. +15% margin preservation on enterprise deals.
- Outcome for Product & Marketing: Translate customer voice into product strategy. 90% faster product feedback loops.
- Data handling — Your data improves only your model: Analysis specific to your company is held separately and never read across customers. We do not use customer information to train, fine-tune or improve any general-purpose or foundation model.
- Data handling — No external AI providers: All model inference runs inside Covisio’s own Google Cloud tenant, on open-weight models we host or Google Cloud Vertex AI. Customer information is never sent to an outside AI provider or inference API.
- Data handling — Redacted on ingest: Transcripts are automatically redacted as they enter our environment, and customer information is prohibited in non-production systems.
- Data handling — A person reviews every deliverable: Our team reviews transcripts and AI output on a need-to-know basis, under access controls. Nothing reaches you without human review.
- Contact: partners@covisio.com · https://www.covisio.com/contact · Request a Strategic Deal Assessment: https://www.covisio.com/assessment
- LinkedIn: https://www.linkedin.com/company/covisio/

## Founders

- Ganesh Shenbagaraman, Co-founder. Ganesh brings more than 25 years across product design, technology, sales and marketing. He specialises in enterprise and regulated markets, including financial services, pharma, biotech, and federal civilian, defence and state and local government, with deep expertise in AI, sales methodology and sales leadership. Previously: Winning by Design, Microsoft, Oracle (RightNow), ON Semiconductor, Lupin, L&T. Education: Mechanical Engineering and Information Technology; MS & MBA, ASU W. P. Carey School of Business. LinkedIn: https://www.linkedin.com/in/gshenbagaraman/
- Dawn Poulos, Co-founder. Dawn brings more than 20 years in SaaS sales, marketing, and go-to-market strategy and design. Her expertise spans learning and development and HCM, fintech (compliance, back office and risk management), AI, and sales methodologies including MEDDIC and Command of the Message. Previously: Winning by Design, Cisco (CloudCherry), Mattermark, Xyleme, Procter & Gamble. Education: Finance & Accounting; MBA, Harvard Business School. LinkedIn: https://www.linkedin.com/in/dpoulos/

## Pages

- [Home](https://www.covisio.com/): Covisio delivers tech-enabled deal advisory and multi-conversation attribution for complex enterprise sales organizations.
- [The Dilemma](https://www.covisio.com/the-dilemma): Why complex enterprise deals break generic AI, and why revenue execution needs purpose-built deal attribution paired with veteran advisory.
- [The Model](https://www.covisio.com/model): The Covisio model: a multi-conversation attribution engine, embedded strategic deal advisory and a last-mile execution layer.
- [Outcomes](https://www.covisio.com/outcomes): The board-level outcomes Covisio delivers: forecast integrity, compressed deal cycles, replicated top-performer judgment and preserved margins.
- [About](https://www.covisio.com/about): Covisio was built by GTM operators with two decades leading go-to-market teams at hypergrowth startups and advising 100+ unicorns.
- [Security & Data](https://www.covisio.com/security): How Covisio protects deal data: inference inside our own Google Cloud tenant, no external AI providers, redaction on ingest, and human review of every deliverable.
- [Perspectives](https://www.covisio.com/perspectives): Points of view from Covisio on winning complex, multi-threaded enterprise deals: AI slop, the limits of generic AI, and the 80/20 deal review shift.
- [Request a Strategic Deal Assessment](https://www.covisio.com/assessment)
- [Contact](https://www.covisio.com/contact)

## Perspectives (articles)

- [The AI Slop Problem: Why More AI Is Making Sales Teams Worse](https://www.covisio.com/perspectives/the-ai-slop-problem) — Ganesh Shenbagaraman, 2026-10-01: Generic AI was supposed to give sellers leverage. In complex enterprise deals, it is quietly doing the opposite: more noise, more tasks and a steady drift toward the median.
- [Why Complex Deals Break Generic AI](https://www.covisio.com/perspectives/why-complex-deals-break-generic-ai) — Ganesh Shenbagaraman, 2026-09-24: Pasting a transcript into a general-purpose AI model creates a convincing illusion of insight. Here is why enterprise deals need something structurally different.
- [The 80/20 Deal Review Shift](https://www.covisio.com/perspectives/the-80-20-deal-review-shift) — Ganesh Shenbagaraman, 2026-09-17: Most deal reviews spend 80% of the time reconstructing what happened and 20% deciding what to do. The best revenue teams are flipping that ratio. Here is how.

## Frequently asked questions

### Who is Covisio for?
Revenue leaders at B2B companies running complex, multi-threaded enterprise deals, typically seven-figure pursuits with large buying committees and long cycles, where one slipped deal moves the quarter. CEOs, CROs, sales and marketing leaders, and their investors use Covisio to bring evidence and experienced judgment into the deals that matter most.

### What happens in a Strategic Deal Assessment?
You choose two or three of your most complex, high-stakes or stalled deals. Under NDA, we ingest the call transcripts and email threads for those deals, redacting them on ingest, and run them through our attribution engine. We then walk your leadership team through a live readout covering the hidden risks in each deal, the gaps in stakeholder consensus, and a prescriptive, dated action plan.

### What do you need from us?
A short conversation to choose the deals, a signed NDA, and access to the call transcripts and email threads for those deals from the tools you already use. There is no manual tagging and no scorecard to configure.

### Who should join the readout?
The people accountable for the deals, typically the CRO or sales leader, the frontline managers and the account teams, plus your lead solutions engineers where technical risk is involved.

### What happens after the assessment?
If the findings are valuable, we agree an ongoing engagement on your priority accounts, combining continuous multi-conversation attribution, bi-weekly deal room sessions with your leadership team, and the execution assets your reps need for each deal.

### How is an engagement scoped?
Around the accounts that matter most to your quarter and the depth of advisory your team needs. We agree scope after the assessment, once we both know where Covisio can make the biggest difference.

### Is our deal data used to train anyone else's model?
No. Your data improves only your own model and is never read across customers. All inference runs inside Covisio's own Google Cloud environment, and nothing is sent to an external AI provider. See Security & Data (https://www.covisio.com/security) for details.

### Can’t we just prompt our own AI model on call transcripts?
You can summarise a call that way. You can’t see a deal that way. Enterprise deals play out across dozens of calls, hundreds of emails and a shifting buying committee. Covisio maintains a longitudinal account graph, attributes every signal to its source, and pairs it with advisors who turn it into a plan.

### We already have a conversation intelligence tool. Is this the same thing?
No. Conversation intelligence records and scores individual meetings. Covisio sits on top of the conversations you already capture and answers a different question: what is really happening in this deal, across every channel, and what should we do next? Then we help you do it.

### Is Covisio software or consulting?
Both, by design. Software gives you continuous visibility across every account conversation without manual effort. Veteran advisors translate that into decisive deal room strategy. Our execution layer arms your reps with the exact assets needed to close.

### How is our data handled?
Your data is used only to improve your own model. Analysis specific to your company is held separately and never read across customers. All model inference runs inside Covisio’s own Google Cloud environment, and customer information is never sent to an external AI provider.

## Optional

- [Full text for AI assistants](https://www.covisio.com/llms-full.txt): every page's key content and the full text of each article

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