Online Events 

Webinars are a very powerful lead generation tactic in technology marketing. In fact, a recent MarketingSherpa survey found out that webinars and teleseminars made up the best online tactic for lead generation when the quality of leads was taken into account. In addition, a well-executed webinar can generate significant buzz in the industry and bring about additional marketing opportunities and programs. However, as webinars are becoming more and more common in technology marketing, how can your firm rise above the pact and deliver the right message to the right audience?

Covisio has tremendous experience in organizing successful webinars with clearly defined and measurable results. We have organized webinars with superb ROI for our customers, webinars that attracted highly targeted audiences, generated actual sales (not just leads), and kept adding leads to the sales pipeline for more than a year after the events. And not only that. The feedback received from the webinar attendees was enthusiastic. The comments made afterwards in industry events, blogs and discussion boards were overwhelmingly positive. All that contributed to great brand equity building for our clients.

Taking webinar interactivity to the next level, Covisio has been one of the advocates and pioneers of virtual roundtable events. Virtual roundtables demand and facilitate live interactions between the presenters and their online audience. These dynamic interactions in the form of Q&As, comments, ideas, etc. take the event topic into new directions and generate out-of-the-box value for all participants.

Covisio has successfully planned and managed virtual roundtables with excellent levels of participation both in the event session itself, but also in relevant communities of interest following the event. Virtual roundtables require careful planning, development of engaging yet conversational content, meticulous management, and diligent tracking and follow ups.  These events also generate higher levels of interest from the audience and are more in line with resulting social media engagements among the participants.

Get the inside information and find out how to plan successful online events with Covisio's webinar calendar .