Social Media Marketing 

No function in the high-tech vendor organization has been more affected by social media technologies than marketing. Web 2.0 has literally stripped the timing and flow of information out of the hands of marketers. With every reader now having the potential to be a critic and an editor, the quality of content put out by marketing organizations becomes even more critical.

The bottom line is there is a direct correlation between content quality and reader contribution. As such, the Covisio value is a powerful one: getting the right people to make quality contributions to our clients’ sites through the creation and placement of high quality, authoritative content. Covisio builds attention for our clients through a Web 2.0 strategy that:

• Identifies influencial conversations: Before engaging on social media, Covisio starts off by building an understanding of what conversations are taking place, what topics receive viral attention, who the key inflencers are, and what channels draw the most participation.
• Encourages and guides user contribution: Content is conversational, sales pitch free, and often created in collaboration with subject matter experts. Covisio content is written in a style that drives user participation.
• Speeds time to interaction: Social media is a two-way street. To drive participation on our clients’ Web 2.0 initiatives, we identify relevant blogs and communities and deliver high value contributions.
• Puts you everywhere you need to be: Covisio identifies the sites our clients should be active and helps them build, step-by-step, a compelling presence.
• Leverages content through the right channels: Covisio helps our clients navigate through the wild world of Web 2.0 to find the right mix of channels to launch their community or lead generation initiatives.

Covisio understands the opportunities – and potential pitfalls – of welcoming interaction with your readers. Web 2.0 may be the hottest topic in marketing today, but it is still a nascent set of technologies and practices that need careful consideration, planning, and execution. Covisio helps clients put in place Web 2.0 strategies that integrate with and complement their more traditional – and proven – marketing initiatives. We do this at a pace that brings proven success on a step-by-step basis, or as we like to call it, the right way.

Social Media Monitoring is the cornerstone of any successful social media strategy. It involves discovering relevant conversations, analyzing developing trends, identifying key influencers, escalating hot topics, aggregating intelligence, and providing the appropriate insight for effective social media engagement. It also involves guiding, tracking, and archiving social media participation on an ongoing basis.

Covisio has been one of the very early players in developing social media strategies and delivering social media monitoring services working with off-the-shelf tools like Radian6 and Alterian/Techrigy SM2. Covisio's timely analysis of social media conversations and actionable recommendations have resulted in numerous executive-level decisions for our clients to take advantage of formidable opportunities for reputation building, product positioning, competitive intelligence, and community recognition.

A corporate blog is a great way to draw attention to what your company has to say. However, due to lack of time, shifting priorities or limited resources, most corporate blogs very quickly degenerate into a rehash of the corporate sales pitch or into a PR distribution forum. The challenge here is to be able to gradually build goodwill and reputation for your blog, connecting with your intended audience, engaging them into an honest and respectful two-way communication, expressing and receiving constructive ideas, and, overall, gaining rightful recognition as an expert in the online community. A successful corporate blog can not only improve your company’s brand image (or your company’s executives’ profiles) and help develop better customer relationships, but it can also build search engine rankings and organic links of the short that are far more powerful than paid links.

Covisio can help you both with your blogging strategy (objectives, targets, scopes, timeframes, resources, metrics) and with your blogging execution (blog design and implementation, fresh and frequent posts, interactions with other blogs, web 2.0 syndication, search engine and social media optimization) for a powerful and continuous presence in the blog-o-sphere.  With Covisio, your blog will position you as a credible thought leader and not as a "me too" follower.

Covisio produces podcasts that provide clear and present value to your marketing efforts by delivering specific, concise, media-rich messages to your audience base. Covisio has successfully built powerful podcast programs with tens of thousands of downloads that:

• Build brand awareness for companies in a specific industry sector and make them stand out from competition.
• Connect with target audiences by leveraging third-party industry luminaries to provide unbiased views about challenges, trends and solutions in the space.
• Promote the profiles of the executives of companies by enabling them to demonstrate their acumen and expertise to a wide online audience.
• Educate prospects about key product functionality in the form of mini-demos that document how specific product features solve actual customer needs.
• Increase web site traffic with original multimedia content accessible from anywhere and with highly-targeted syndication and SEO.