IN-source your Marketing 

The term Covisio means “shared vision” and this is the foundation from which we build all of our client relationships. Covisio strives to create trusted partnerships, ones that take a long-term stake in the success of our customers’ marketing initiatives to create shared value. As a result of our commitment, within most accounts, Covisio ends up being a tightly integrated extension of our clients’ existing marketing organizations. Or, as our customers like to refer to it: their “in-sourced” marketing team.

Today’s marketing organizations have a difficult and often conflicting mandate: drive sales with fewer resources, smaller budgets and in an environment where traditional marketing conventions have been turned on their heads.

The effects of this environment are sadly familiar - poor planning, mediocre execution and almost non-existent follow-up. This means that potentially strong marketing initiatives don’t live up to their ROI potential, negatively impacting the top time and significantly diminishing the credibility of the marketing team that drives these programs.

Covisio allows marketing organizations to really do more with less. When clients in-source Covisio, they DON’T get people with the very basic experience who simply execute on a set of overflowing tasks and provide the despised marketing fluff. Instead, our clients get a team of technology marketing experts who:

• Have relevant experience: The Covisio team is comprised of senior marketers with deep experience in enterprise software sales, product marketing, and international business development in both Fortune 500 and new venture companies.
• Take full ownership: This means that Covisio is intimately involved in marketing planning and strategy as well as executing on key initiatives. In most cases, our performance is judged not as an outside consultant, but rather as an internal team member.
• Become the face of marketing: Covisio interacts with internal customers such as sales and external constituencies such as partners and industry analysts. For the majority of accounts, our work flows up to the executive level, including the CMO, Vice President of Sales or for our smaller clients, the CEO.
• Sweat the details: Covisio is relentless in our pursuit to maximize ROI for our clients. This means we never discount details or ignore interdependencies. Meticulous planning, strong execution and immediate follow-up increase the number of prospects and helps close deals for our clients.
• Bring fresh ideas: Many of our clients would argue that the biggest value-add Covisio brings to the table is a fresh perspective. Our work incorporates our research, our industry knowledge and best practices from other engagements. Most importantly, we never stop asking the question: “How can we make this better?”