Email Campaigns 

Email is still a very effective way to reach your target audience provided you don't go after it as yet another interruption-based tactic. Covisio has launched numerous email campaigns for technology clients that consistently exceeded goals and were perceived very valuably by the recipients. We believe in permission-based email marketing with clear and concise content that communicates tangible value to the target audience in an open and respectful manner. It is no coincidence that the open, click-through, and conversion rates of our email campaigns always outperform industry averages, and, more importantly, engage recipients in the sales cycle.

Newsletters enable technology firms to connect with new prospects and stay connected with existing clients, partners, suppliers, and analysts. The goal here is to build and improve customer loyalty. However, with hundreds of emails filling up everyone's mailbox on a daily basis, potential newsletter readers are rightfully asking: "What's in for me to subscribe to your newsletter?" The only way to address that and attract attention is when readers clearly perceive that they are getting value from your newsletter.

Covisio can help you deliver value to your newsletter readers via:

• High-quality content: No one is looking forward to receiving a newsletter unless they know its content makes a difference for them and they way they work, be it with key industry news, relevant product announcements, useful articles, events of interest.
• Improved readership: Careful evaluation of your readers' profiles in terms of positions, roles, and topics of interest can help you beter understand your audience and target your content. Continuous analysis of open and click-through rates can help you better plan and tailor your newsletter campaigns.
• Increased interaction: Stickiness can be achieved if you are able to interact with your readers on a regular yet non-intrusive manner via polls, surveys, ongoing themes, topic previews. Readers always value the opportunity to have a say in what they would like to see in your newsletter and in what form.