Customer Spotlight 

Anark Corporation provides powerful enterprise software and solutions to manufacturing organizations that need to cost-effectively utilize their 3D CAD data and other graphics assets for visualization, simulation, CAE, and supply-chain data exchange. Anark helps market leaders such as Boeing, Cessna, Pratt & Whitney, Lockheed Martin, and NVIDIA unlock the potential of their 3D data assets to save money, accelerate product development, and to collaborate and communicate more effectively and securely.

Covisio worked with Anark in 2008 to run an online program with the goal of establishing Anark as a thought-leader in the CAD/CAE application space for manufacturing organizations. Covisio consulted with the Anark marketing team to produce and deliver an industry-leading webinar on the nascant space of CAD/CAE Model Clean-up. With meticulous planning and spot-on execution, the webinar event was an unparallel success exceeding initial registration and attendance goals by more than 50% and generating a significant number of new leads for the company's Anark Core platform.

Biodesix is a pioneer in enabling personalized medicine using mass spectrometry based molecular diagnostics. By rapidly and cost-effectively analyzing the concurrent presence of markers of many proteins in patient samples, Biodesix's clinically proven products improve the ability of physicians to provide treatment tailored specifically to the patient. The company was founded in 2005 by several former senior pharmaceutical executives and key scientists to solve the challenges of simple and reproducible mass spectroscopy data analysis of biological materials.

As the Biodesix executive team was planning a major round of financing with external investors, Covisio was engaged in 2007 to develop a new web site and accompanying collateral materials.  Covisio delivered an innovative new web site design, intuitive graphics, and professional Flash video to demonstrate Biodesix's technological advantage to potential investors and customers.  Covisio also developed the company's first set of collateral pieces that were successfully used in the Board's fund-raising efforts.

Interwoven is a global leader in content management solutions with more than 750 employees and offices in 15 countries. Today Interwoven's software and services enable more than 3,900 enterprise and professional services organizations worldwide to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Interwoven customers include 9 of the top 10 global companies and 64 of the top 100 US law firms. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. (Interwoven is now Autonomy Corp.)

Covisio worked with Interowoven's Global Capital Markets from 2006 to 2008 (until the company's acquisition by Autonomy).  Covisio implemented an Integrated Content Strategy for Scrittura, Interwoven's acquisition for post-trade processing of OTC derivatives, that spans the entire purchasing cycle including:

• Marketing overview brochures.
• Solution briefs, product sheets, technical data sheets.
• White papers on industry challenges and trends.
• News articles and "ask-the-expert" pieces.
• Competitive analysis and market intelligence reports.
• Web content for the company's new microsite.

Covisio maintained a close and continuous feedback loop to ensure these tools always reflect current market trends, customer and prospect feedback, and key industry data.

Northbound LLC is the trusted IT consulting and implementation services provider for some of the world´s largest companies including McGraw-Hill, Wells Fargo, GMAC Financial Services, Dun & Bradstreet, UBS, Southwest Airlines, and IBM. With an uncompromised dedication to quality and professionalism, Northbound is the vendor of choice for mission critical and time sensitive IT staffing and outsourcing projects.

Covisio was employed by Northbound LLC in 2008 & 2009 to jumpstart the company's marketing efforts.  These efforts included a new web site, a set of corporate collateral pieces, and a targeted public relations campaign, resulting in growing brand awareness within industry trade publications and numerous award distinctions (such as a finalist selection for the prestigious Stevie awards and a recognition as one of the best places to work in Silicon Valley by the San Francisco Business Times).

Open Text is the market leader in providing Enterprise Content Management (ECM) solutions that bring together people, processes and information. Open Text software seamlessly combines collaboration with content management, transforming information into knowledge that provides the foundation for innovation, compliance, and accelerated growth.

Covisio worked closely with the Open Text Web Solutions Group (formerly RedDot) since 2008 to optimize their lead generation efforts.  Covisio helped the marketing team exceed their yearly lead generation goals with top quality content and best practices hands-on consulting for email campaigns, webinars, whitepapers, and Web 2.0 programs.

Xyleme, Inc. is a leading provider of learning content management solutions that enable single-source publishing of learning content. Xyleme provides the only LCMS that fully and seamlessly embraces all formats of learning delivery - across the board. Industry leading companies employ Xyleme reusability to: (1) decrease the cost of leaning development, (2) reduce lengthy development cycles, (3) create an environment where content changes are made instantaneously, across all learning delivery formats, and (4) in doing so, create a training program that allows end users to create and customize their own learning experience.

Since January 2007, Xyleme has successfully insourced the majority of the company's marketing strategy and execution to Covisio including:

• Running the company's web marketing and online lead generation.
• Initiating industry and public relations as well as managing corporate events.
• Launching a highly successful webinar series that has resulted in both new product sales and increased brand recognition.
• Taking on their search marketing efforts.
• Developing and running all social media marketing initiatives that include a listening campaign, an award-winning podcast series, the corporate blog, and engagement on Twitter, LinkedIn, Facebook, and industry-specific vertical communities.

Each program has resulted in a positive ROI for Xyleme with tremendous impact on the company's lead generation efforts. As a result, the company has ramped up their services contract with Covisio to launch additional projects in 2008, 2009, and 2010.