Content On-demand 

It’s easy to lose the interest of technology buyers: don’t deliver quality content frequently and consistently. But let’s face it; it happens on a regular basis. Tight editorial deadlines, unexpected requests and increasing demands on time often result in missed opportunities, stale content and lower priority for new content creation.

We believe that the success of any marketing initiative is tied directly to the quality of the information conveyed to a target audience - but we also recognize the urgent need for speed and flexibility. Whether you need to quickly react to a PR opportunity, ramp up blog postings, enhance your web site content, or customize content for a particular audience, Covisio brings the following benefits to clients:

• Relentless research: Covisio begins each project by arming ourselves with relevant market, company, competition and audience research. All content is created with a full understanding of what industry analysts are writing about, what the value proposition of the company is, what key messages competitors are conveying, and what information and channels target audiences are reacting to.
• Product knowledge: Covisio’s technical knowledge ensures a thorough understanding of client products. We work closely with subject matter experts when developing content, saving them valuable time while allowing marketers to capitalize on key opportunities.
• Customer point of view: While Covisio prides itself in our deep understanding of our clients’ products, we don’t “drink the kool-aid". Instead, we combine product and industry knowledge with keen insight into customer wants to provide compelling, pass-along content.
• On-demand turnaround: Covisio understands the need for speed and flexibility. While we refuse to sacrifice quality, our technology marketers can respond to new opportunities, tight deadlines, and the ever present requests from sales as they arise. Covisio ensures our clients do not leave marketing dollars on the table through missed opportunities.

The bottom line is that content affects every element of the marketing mix. And technology buyers demand information that is instantaneous, credible and educational. If your organization does not invest in quality content or deliver it frequently and continuously, the ROI from your critical marketing investments will be far from maximized.

Some on-demand projects that we have delivered to customers include:

• Byline Opportunity: Covisio completed an “Ask the Expert” piece on automating internal controls for regulatory compliance in banks. This highly successful piece was turned around by Covisio in 36 hours and on a weekend.
• Benchmark Report: A large prospect required scalability benchmarking metrics from our client. Covisio collected raw data from our client’s engineering team and turned around a sales ready piece in less than one day. This benchmark paper continues to be a key tool for enterprise-wide sales.
• Funding Presentation: A start-up client going after their second round of financing used Covisio to help develop content and graphics for its venture capital presentations. Covisio was on call to incorporate feedback on-demand following each investor meeting. Turnaround time averaged less than one business day.
• Competitive Intelligence: To meet an urgent request from a client’s sale team, Covisio collected intelligence on key competitors and developed competitive briefs to be used in the sales process. Each brief was turned around in two days and contained key product and pricing data, potential threats, comparison charts and key talking points to use against each competitor.
• Blog Posts: Covisio was asked to plan, launch, and manage an enterprise software technology blog for a dynamic new company. Monitoring ongoing social media conversations, identifying opportunities for relevant comments, and developing compelling blog content in collaboration with the company's subject matter experts, Covisio was able to build up a strong following for the blog and expand into additional fully-integrated Web 2.0 programs.