This year Covisio had the opportunity to run a number of social media listening campaigns for our clients worldwide (please note that our clients are primarily in the high technology sector). As we are rapidly approaching the end of the year, I wanted to share a few real-world cases that we came across and I think are quite useful to show what can happen (or not happen) in social media monitoring programs.

So here are our most telling stories:
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Technorati Tags: listening campaign, ROI, Social Media Monitoring, social media strategy, technology marketing, twitter

Following up to my discussion on the value (or lack thereof) of email marketing in today’s environment from an earlier blog posting, here are the six things you definitely need to have thought through before launching an email campaign.
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Technorati Tags: Email Marketing, Marketing Strategy, technology marketing

Malcolm Gladwell in the afterword of “The Tipping Point” wrote that email communication is showing “symptoms of immunity” with its growing overuse by communicators and marketers. This should come as no surprise.
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Technorati Tags: Email Marketing, Marketing Strategy, technology marketing

We marketers like to think that we’ve evolved our function into a finely tuned discipline. We have expertly crafted marketing plans, we relentlessly measure results, and we hold ourselves accountable for sales goals. All well and good, but Anne Holland puts it nicely when she says that while marketers have raised their reputations as tacticians, we are still not seen as mission-critical strategic leaders.
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Technorati Tags: CMO, Marketing Strategy, technology marketing

When I initially decided to work in marketing (coming from R&D technology management), the first words our VP of Marketing told me were: “That’s great news! Only you do understand that you just lost 50% of your brainpower simply by joining the marketing team!” Really? In marketing? With all this left-brain / right-brain activity you do here?

I hate to say he made a good point. Marketing is definitely not what is meant (and paid for) to be. You see that in every industry sector and especially in technology.
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Technorati Tags: CMO, technology marketing