With the amount of hype and plethora of information on social media monitoring, the selection of a social media monitoring tool can seem like a daunting task. It doesn’t have to be, as long as it’s understood that there is absolutely no silver bullet here and the tool is only a part of your social media strategy.

Having been through this selection process in a number of client projects, here are few steps to (hopefully) make it a bit easier to follow:
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Technorati Tags: listening campaign, Social Media Monitoring, social media tools

This year Covisio had the opportunity to run a number of social media listening campaigns for our clients worldwide (please note that our clients are primarily in the high technology sector). As we are rapidly approaching the end of the year, I wanted to share a few real-world cases that we came across and I think are quite useful to show what can happen (or not happen) in social media monitoring programs.

So here are our most telling stories:
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Technorati Tags: listening campaign, ROI, Social Media Monitoring, social media strategy, technology marketing, twitter

MarketingProfs Digital Mixer 2009 just wrapped up. Great event overall, some sessions more insightful than others, no vendor pitches in the presentations, lots of powerful taglines (see #mpdm on Twitter), very good insights. Here’s my set of bulleted notes (note: B2B focus).
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Technorati Tags: B2B marketing, Digital Mixer, lead generation, marketing ROI, MarketingProfs, social media marketing, Social Media Monitoring

Not too long ago I followed a nice discussion on Ken Burbary’s blog about social media monitoring tools. Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Since we have been working here at Covisio with both of these tools for a while now, I agreed to post a few numbers based on our own experience from a real-world listening campaign that we are currently running for one of our clients in the enterprise software space.
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Technorati Tags: Alterian, listening campaign, Radian6, Social Media Monitoring, social media tools, Techrigy SM2