Following up to my discussion on the value (or lack thereof) of email marketing in today’s environment from an earlier blog posting, here are the six things you definitely need to have thought through before launching an email campaign.
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Technorati Tags: Email Marketing, Marketing Strategy, technology marketing

Malcolm Gladwell in the afterword of “The Tipping Point” wrote that email communication is showing “symptoms of immunity” with its growing overuse by communicators and marketers. This should come as no surprise.
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Technorati Tags: Email Marketing, Marketing Strategy, technology marketing

We marketers like to think that we’ve evolved our function into a finely tuned discipline. We have expertly crafted marketing plans, we relentlessly measure results, and we hold ourselves accountable for sales goals. All well and good, but Anne Holland puts it nicely when she says that while marketers have raised their reputations as tacticians, we are still not seen as mission-critical strategic leaders.
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Technorati Tags: CMO, Marketing Strategy, technology marketing