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Alexandros Poulos Photo Alex - Alexandros Poulos is Covisio's Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea.

Alex is the main contributor of the On the Scene marketing blog.

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    MarketingProfs Digital Mixer 2009 Takeaways

    MarketingProfs Digital Mixer 2009 just wrapped up. Great event overall, some sessions more insightful than others, no vendor pitches in the presentations, lots of powerful taglines (see #mpdm on Twitter), very good insights. Here’s my set of bulleted notes (note: B2B focus).
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    Technorati Tags: B2B marketing, Digital Mixer, lead generation, marketing ROI, MarketingProfs, social media marketing, Social Media Monitoring

    posted by Alex on Oct 22, 2009 at 04:10 PM

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    Caught in Downturn: To Market or Not To Market?

    It’s been quite a while since I last wrote. The reason was a potentially forgiving one: too much time with customers. Actually, way too much time with customers. Is that always good?
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    Technorati Tags: direct marketing, financial downturn, marketing ROI, online marketing

    posted by Alex on Nov 24, 2008 at 02:11 AM

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