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About Me
Alex - Alexandros Poulos is Covisio's Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea.
Alex is the main contributor of the On the Scene marketing blog.
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Meet Alex on Following up to my discussion on the value (or lack thereof) of email marketing in today’s environment from an earlier blog posting, here are the six things you definitely need to have thought through before launching an email campaign.
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Malcolm Gladwell in the afterword of “The Tipping Point” wrote that email communication is showing “symptoms of immunity” with its growing overuse by communicators and marketers. This should come as no surprise.
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