We marketers like to think that we’ve evolved our function into a finely tuned discipline. We have expertly crafted marketing plans, we relentlessly measure results, and we hold ourselves accountable for sales goals. All well and good, but Anne Holland puts it nicely when she says that while marketers have raised their reputations as tacticians, we are still not seen as mission-critical strategic leaders.
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Technorati Tags: CMO, Marketing Strategy, technology marketing

When I initially decided to work in marketing (coming from R&D technology management), the first words our VP of Marketing told me were: “That’s great news! Only you do understand that you just lost 50% of your brainpower simply by joining the marketing team!” Really? In marketing? With all this left-brain / right-brain activity you do here?

I hate to say he made a good point. Marketing is definitely not what is meant (and paid for) to be. You see that in every industry sector and especially in technology.
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Technorati Tags: CMO, technology marketing