With participation numbers and interaction levels in social networks soaring, it comes as no surprise that business schools are starting to pay close attention to these new groundswell phenomena. I was especially happy to see Professor Soumitra Dutta and Dr. Mathew Fraser from Insead recently publish an excellent book on social networking (“Turning social networking on its head: where horizontal and vertical networks meet”), offering some great analysis on how Web 2.0 is changing not just our work but our lives too.
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