A few months ago I read a nice post by Adam Cohen on when social media is right for your business and when not; it was entertaining and conversational as well as quite truthful. So, based on my own experiences in social media marketing, I wanted to post a few notions that I think are still largely misrepresented in a number of organizations.
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Technorati Tags: SEO, Social Media, social media marketing, twitter

This year Covisio had the opportunity to run a number of social media listening campaigns for our clients worldwide (please note that our clients are primarily in the high technology sector). As we are rapidly approaching the end of the year, I wanted to share a few real-world cases that we came across and I think are quite useful to show what can happen (or not happen) in social media monitoring programs.

So here are our most telling stories:
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Technorati Tags: listening campaign, ROI, Social Media Monitoring, social media strategy, technology marketing, twitter

Not too long ago I followed a nice discussion on Ken Burbary’s blog about social media monitoring tools. Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Since we have been working here at Covisio with both of these tools for a while now, I agreed to post a few numbers based on our own experience from a real-world listening campaign that we are currently running for one of our clients in the enterprise software space.
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Technorati Tags: Alterian, listening campaign, Radian6, Social Media Monitoring, social media tools, Techrigy SM2

I was speaking to one of my clients about a potential podcast series as part of their social media initiative. He informs me that he knows of a great vendor who produces podcasts – and, at $3,000 a pop, they are a total bargain. My first thought: are podcasts lux items now?
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Technorati Tags: marketing content, Podcasts, ROI, web 2.0

We are sitting at the dawn of 2009, a year that’s expected to be one of the most challenging ones in recent history. A year that is likely to redefine social and economic structures worldwide with drastic effects on our lives and businesses. Can we be optimistic?
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Technorati Tags: competitive advantage, social media divide, web 2.0

It’s been quite a while since I last wrote. The reason was a potentially forgiving one: too much time with customers. Actually, way too much time with customers. Is that always good?
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Technorati Tags: direct marketing, financial downturn, marketing ROI, online marketing

Social media initiatives such as blogging are long-term strategies that function cumulatively, gradually building the author’s (and/or firm’s) reputation via quality interactions and boosting search engine rankings via organic links that are far more valuable than any paid links. Corporate blogs, rather than promoting products or rehashing the latest sales pitch, should aim to make serious, constructive contributions to the body of industry knowledge online. They should also encourage and facilitate reader participation via constructive comments, meaningful links and trackbacks, social bookmarks, collaborative tags and so on.
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Technorati Tags: blog strategy, blog tactics, corporate blogs