A few months ago I read a nice post by Adam Cohen on when social media is right for your business and when not; it was entertaining and conversational as well as quite truthful. So, based on my own experiences in social media marketing, I wanted to post a few notions that I think are still largely misrepresented in a number of organizations.
Read the rest of this entry »

Technorati Tags:: SEO, Social Media, social media marketing, twitter

It’s been quite a while since I last wrote. The reason was a potentially forgiving one: too much time with customers. Actually, way too much time with customers. Is that always good?
Read the rest of this entry »

Technorati Tags:: direct marketing, financial downturn, marketing ROI, online marketing

We marketers like to think that we’ve evolved our function into a finely tuned discipline. We have expertly crafted marketing plans, we relentlessly measure results, and we hold ourselves accountable for sales goals. All well and good, but Anne Holland puts it nicely when she says that while marketers have raised their reputations as tacticians, we are still not seen as mission-critical strategic leaders.
Read the rest of this entry »

Technorati Tags:: CMO, Marketing Strategy, technology marketing

When I initially decided to work in marketing (coming from R&D technology management), the first words our VP of Marketing told me were: “That’s great news! Only you do understand that you just lost 50% of your brainpower simply by joining the marketing team!” Really? In marketing? With all this left-brain / right-brain activity you do here?

I hate to say he made a good point. Marketing is definitely not what is meant (and paid for) to be. You see that in every industry sector and especially in technology.
Read the rest of this entry »

Technorati Tags:: CMO, technology marketing