Marketing Wisdom 2010: Making Podcasts Social

Here’s a short article on a very successful pordcast initiative that I sent MarketingSherpa and they published it in their annual Marketing Wisdom report for 2010. This year’s report features 70 real-life stories and lessons from marketers who weathered last year’s brutal economy. You may download the full Marketing Wisdom 2010 report here.

Last year, Covisio ran an extremely successful podcasting program for one of our clients. Our main goal was to generate podcasting content that was valuable to our client’s target audience. If we were successful with that, we knew we would get better brand awareness, increase online reputation, demonstrate thought leadership, boost web traffic, and, ultimately, facilitate the sales process. So here’s a few things we did differently:

1. All podcast participants were industry experts (non-affiliated with our client) that shared their insights on key industry topics.

2. No promotional pitches for our client were allowed in the podcasts; rather the focus was on hot-button industry topics.

3. Each podcast was structured in a way that could provide the most value to the audience (in terms of topic, insights, length, etc.)

4. The podcasts were hosted in an open WordPress/Podpress platform allowing for social sharing, bookmarking, tagging, rating, etc. No registration forms were required to access the podcasts.

5. The podcasting program was tightly integrated into our clients marketing mix and featured on their web site, their e-newsletter, their blog, their social network presences, and so on.

6. Production costs were kept low primarily because the content itself ended up being extremely valuable.

In social media marketing, if you provide value to your community, you will get value back!

If you would like to visit the site of the award-winning podcasting program (that’s still being very very successful), it’s Xyleme Voices.

Technorati Tags:: Marketing Wisdom, MarketingSherpa, Podcasts

This entry was posted on Thursday, July 1st, 2010 at 9:53 am by Alex and is filed under Podcasts, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

   

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July 2nd, 2010 at 5:37 am

[...] This post was mentioned on Twitter by Alexandros Poulos. Alexandros Poulos said: Marketing Wisdom 2010: Making Podcasts Social (a contribution to MarketingSherpa's yearly report) http://bit.ly/da3p5y [...]