This entry was posted on Sunday, April 13th, 2008 at 10:51 am by Alex and is filed under Social Bookmarking, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
I love del.icio.us. Personally and professionally.
On the personal side, it’s easy, but let’s discuss what we are doing on the profesional side with del.icio.us and our clients.
Now, one of the ways we use del.icio.us for our clients is to consolidate relevant news articles from our RSS feeds, social media monitoring tools, Google Alerts, manual searches, and other bookmarking sites; tag them with search terms; and provide notes about why we think the information is valuable. I thought this was a truly spectacular service. I thought our clients would shower us with praise and gratitude for saving so much of their time and arming them with such powerful information. Actually, most of them barely glance at it.
I was disappointed, but I thought there should be a different way to make this information useful to these clients that barely glance at our bookmarks. As it turns out, we were recently writing a whitepaper for one of these clients. For me, the thing that takes the biggest chunk of time is not the writing, but the external research to complement and validate our client’s internal knowledge and our own industry insights. Unforeseen by me, our daily 10-15 minutes of bookmarking created a complete gold mine when it came time to churn out compelling content. Sure, we had the paid research from Gartner, Forrester, IDC, etc. But what del.icio.us provided us at the end of the day was the ability to find the needles in the haystack – those golden nuggets of information that can make a great whitepaper a truly spectacular one. At our fingertips, we suddenly had references to facts, figures, and stats that are hard to come by. We found powerful and quirky quotes. We had a plethora of real world examples. We had links to free research we didn’t know was available. We even had a couple or really terrific sound bites to leverage. The best part – we got to watch our client bicker over which one of their execuives was going to get the authoring credit for the whitepaper.
Yeah, I love del.icio.us. Anything that’s free and makes our clients – and, ultimately, us – look this good is a winner.