Archive for February, 2008
When I initially decided to work in marketing (coming from R&D technology management), the first words our VP of Marketing told me were: “That’s great news! Only you do understand that you just lost 50% of your brainpower simply by joining the marketing team!” Really? In marketing? With all this left-brain / right-brain activity you do here?
I hate to say he made a good point. Marketing is definitely not what is meant (and paid for) to be. You see that in every industry sector and especially in technology.
Read the rest of this entry »



